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Election Campaigning in a Remodeled India

The overall elections of 2019 are being held in an India which has been remodeled in multifarious methods. To state the plain, India has undergone a giant change over the previous three many years.

Election Campaigns in 2004 and 2009

The 2004 parliamentary election marketing campaign is greatest remembered for the then Nationwide Democratic Alliance (NDA) authorities’s “India Shining” slogan. The center-class centric electoral marketing campaign of the time targeted on city India from the place the BJP drew its main help. The marketing campaign tried to venture “growth” and “development” because the defining options of a brand new and upcoming India.

‘Modi-centric’ Marketing campaign in 2014

The 2014 election was preceded by the “India In opposition to Corruption” marketing campaign led by social activist Anna Hazare. Although the marketing campaign began in 2011 with its nerve centre in Delhi, its impact lasted until 2014 and it enormously benefited the BJP. The marketing campaign discovered a giant resonance amongst center class city India. It started with the agenda of building an unbiased establishment to cope with political corruption (the Jan Lokpal) involving extremely positioned elected representatives and subsequently targeted on eradicating the “corrupt” UPA-II from energy within the 2014 parliamentary election.